The Net Impact, a St. Louis based online interactive agency, redesigned Bausch + Lomb’s surgical instruments websites to offer visitors improved usability and a web design that reflects the unmatched quality of the Bausch + Lomb brand.

Storzeye is an online store for ophthalmic instruments. Their target audience is ophthalmologists who require the highest quality surgical equipment. Users can search for instruments, set-up a wish list and add products to a shopping cart. Bausch + Lomb’s passion for eye health needed to be reflected in their online presence including both design and user experience. The Storzeye brand was no exception. The Storzeye brand conveys exceptional quality and a unique set of attributes that distinguish them from their competitors.  Every element on the site, from icons to the grid and baseline, reflect the unmatched quality of the Bausch + Lomb brand. The relationship between website design and product creates an engaging experience for the user while reinforcing Bausch + Lomb as a credible industry leader in the ophthalmic community.

“The rebranded websites reflect the unsurpassed quality of the Bausch + Lomb brand. The visually appealing and easy to navigate websites are consistent with the company’s long-standing professional image,” said Mandy Christanell, Project Manager, The Net Impact. “We are very pleased to have had the opportunity to work with such a well respected company in the medical industry.”

The new websites’ features include enhancements to the ways in which products are displayed and indexed on the sites. Unlike their competitors, Bausch + Lomb’s websites pioneer user-interaction. The websites include improved product detail with “click to enlarge” functionality on all product images as well as high-quality product videos. In addition, website visitors can now search for instruments, set-up a wish list and add products to an online shopping cart. The website also displays related product offerings for selected products and the on-site search tool was expanded to incorporate search results from both sites.