What is the purpose of a landing page?

Landing pages are an economical, measurable marketing instrument for transforming the targeted site visitor into a prospective customer or client. The purpose of the landing page is for lead generation.
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Best landing page fact: While some companies rely on email, social media and traditional forms of marketing, the best landing pages have been found to convert a minimum of 40 percent of targeted traffic into a new lead. [Source: Marketing Sherpa.]
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Is a landing page the same as a Web site?
Used to promote an organization’s services or a specific promotion, the landing page is not one in the same with a Web site. Unlike a Web site, which illustrates all of an entity’s products and services, the best landing page promotes one offer, designed to motivate the visitor to subscribe for more information.

What is the distinction of a well-designed landing page?
As with anything, the best landing page exudes stunning, functional design qualities. Unique visitors determine whether they will read a landing page based on two criteria: relevancy and complexity. In other words, is the best landing page is specific to the consumer’s search query and reflects overall reading simplicity.

Does the best landing page include navigation?
On the contrary, the “best landing page” does NOT necessarily include navigation.  Since, landing pages are designed with the intent to obtain contact information (lead generation), navigation is unnecessary.

Can you provide any web design tips for creating a landing page?
The best landing page is comprised of a clean font, bolded headlines, few links and appropriately positioned graphics. Since humans tend to scan for information, use bulleted content.

As graphics tend to capture the visitor’s attention, placement is key. To avoid upstaging the offer or objective of the landing page, position graphics with care and if possible, make the graphic clickable.

Which company designs the best landing pages?
In Missouri, The Net Impact has a reputation for developing well-designed landing pages.
For a no-obligation consultation, dial 1.888.629.4672.

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There’s no precise formula for what distinguishes average web design from inept. Nevertheless, the best web design possesses five vital characteristics:

•   Inspires visual relevance. The layout should accommodate the needs of the end user, motivating interest and providing information value.  That includes your navigation, sidebars, links and content.

•    Directs eyes to the purpose. Placement and position have an impact on how the visitor interacts with the Web site; thus influencing visitor conversions.

•    Loads expediently. Sites that load slow have a higher bounce rate.

•    Incorporates visuals. Behavior market research indicates that Internet users tend to be captivated by images, visual media and photographs.

•    Functionalizes flash. Flash animation should be multi-faceted, serving more than a three-dimensional effect. In other words, animation, rendering better usability and encouraging the visitor to learn more or take action, enhances the brand experience.

•    Size matters. The best way to capture the audience’s attention is to magnify the object of the main attraction. If the idea is to get them to opt for the no-fee analysis, an enlarged image serves as eye candy.

Read more winning tips, by clicking the best web site designers.

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