At Best Web Site Designers, the focus is generally about the visual qualities of site design. All too often, corporations forget the underlying objective of the Web site: to convert sales and generate leads. A client-responsive Web site consists of clean design. Web sites are merely a company’s marketing “real estate.” They account for a substantial component of lead generation, sales and the cultivation of new business opportunities.

Use the following check list to accommodate your target audience’s preferences with client-responsive web design:

Basic Web page Features

Fuss-free navigation
-  Easy-to-follow site information, highlighted on the home page
- Immediate access to product, services and other offerings
- Site pages describing your company’s products and services
- A frequently asked question (FAQ) page highlighting specific consumer information
- Informative articles, white papers and case studies providing additional information about the value of your   offerings

Follow-up pages

- Contact information published on each site page
- A clear call to action, compelling the visitor to follow up the visit with an action
- Lead integration
- An announcement page or blog (designed using a content management system)
- Hassle-free contact forms followed by a capture form to deter spam

Optional Web design Features

- Audio – a voice recorded message and/or music should be an optional feature that the viewer can set according to their viewing preferences
- Flash animation video specific to the visitor’s needs
- A query field for searchable functionality
- A shopping cart to expedite sales
- Terms of service and / or a privacy policy page
- Security encryption to safeguard visitor information
- Product comparison tables

While the aforementioned list is a shortlist of Web site features, the best web design enhances the usability of each end-user’s interaction on your site, allowing for a pleasurable viewing experience – ultimately leading to a new lead or sales transaction.

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