If most CEOs had their way, corporate web design would subliminally program every unique visitor to buy, opt in or act now. The page layout would be developed to subconsciously conjure the audience, closing business 99.5 percent of the time. But, “hypnotic web design”  is as fabled as

Nonetheless, the recipe for developing purpose driven web design is not that intricate. It begins with every corporation possessing a focused vision of their brands, products, and services. It also entails a basic comprehension about the target market. By developing a specific web design agenda, a lot of time, money and havoc can be alleviated.

Step #1  A Corporate Identity  Assessment

Create several composites of  the various sectors and target audiences that your corporation serves. Then, evaluate whether there is room for tweaking these areas.

Compared to the competition, are there any unique market niches, where there is a shortfall of supply but a high demand for fulfillment? By evaluating a site’s keyword traffic and searches coupled with a compilation of customer feedback new products and services are born.

It’s the same strategy that Apple used to design iPad. Since many people only use their personal computers, to share media (photos, YouTube videos), check email  and even read electronic periodicals, as in e-book, the technology behemoth recognized the consumer demand for technology developed to resolve most personal uses.

Are there are any new services that should be added to your site’s navigation? With the site renovation for the corporate web site, now is the time to strategize new Web pages.

Step #2 Web Design Wish list

In step one, it is vital to have a fine tuned definition of how your corporation plans to use the Web site to complement the marketing strategy and other benchmarks. Based on the aforementioned details, determine which features would be beneficial for the objectives:

• Lead generation
• Secure ecommerce / online transactions
• An ability to make web page changes internally.
• Search engine optimization planned for a specific conversion objective
• A medium to interact with prospective and existing clients

Also, determine how much your corporation can allocate for the marketing budget alosn with a specific completion date.

Step #3 Website Design Company Selection

Next, compiling the company’s strategy and web design wish list, obtain a site analysis from a Website design company with a reputation for achieving results. For instance, The Net Impact, the St. Louis-based web design company, has a track record for attaining a definitive ROI. Contact the Net Impact for a web conversion consultation.

Excerpt: Smart business tactics for hiring a Web design company

WHAT’S IN A WEB DESIGN COMPANY? As in any industry, not all companies provide the same exact service and products. There are three types of web design companies: ones that do the design work, exclusively, those that outsource the design and the web design company, which offers all Internet marketing services: web design; email marketing, search engine optimization and social media networking.

Selecting a web design company is analogous with choosing a doctor. General practitioners are preferable. They’re the equivalent of the web design company that provides all Internet marketing services. Many general practitioners work with a network of medical experts. In the realm of Web development, a team of creatives and programmers, contributing to the process, usually exceeds the Web design company, outsourcing all the moving parts.

What is the normal span needed to create a Web site?
While each Web site is different, a web design company should be able to complete a seven to 10 page Web site within a month’s time.

Are there any basic tips on hiring the right Web design company?

There are three fundamental steps to hiring a Web design company:

Review the portfolio. Although a web design company may not have your specified industry in their portfolio, look for design qualities illustrating a variety of unique, aesthetic features. For example, The Net Impact’s web design portfolio exudes several distinctive Web sites with a variation of designs.

Check the Web design company’s reputation on the Better Business Bureau and other watchdog sites (I.e. RipOffReports.com).

Request a proposal. Most web design companies will provide a proposal, which details the following information: a blueprint of the site’s architecture and navigation, page names/titles, delivery turnaround time, project quote as well as any specifications that were requested for the site’s development.

Investigate this Web design company.

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Web site design quiz, do you know when your site needs a makeover?

Today on Best Web Site Design, we’re playing a game called, “New Web site Design or no New Web site Design.” The premise of this quiz game will help you determine if your Web site’s design is working for or against your business.

This interactive assessment focuses on the web design features of your organization’s Web site. Respond with a “TRUE,” “FALSE” or “UNSURE” for the answer which best reflects your organization’s Web site:

1.    Our site is designed with SEO -friendly web design

2.    According to our customers and site analytics, our Web site presents clean and easy site navigation.

3.    All of our site’s images and graphics are properly compressed, and optimized for expedient load time.

4.    Our web design concurs with our brand identity.

5.    Thanks to our Web design company, we’re able to depend on our Web site for lead generation.

6.    Our site was designed within the last two years.

7.    Based on our site’s traffic statistics, our average visitor lingers for three to five minutes on our Web pages.

8.    Although our site has a 15 percent conversion rate, we’re NOT interested in generating more leads or closing more business.

9.    Our blogs and social networking pages match our site’s design schematics.

10.    When we look at our Web site, we feel a sense of pride and satisfaction about the image it projects about our organization.

Scoring

Use the following point structure to tally your score.

-    10 points – TRUE
-    5 points – FALSE
-    2 points – UNSURE

100 – 91
Bravo. Your Web site deserves an A+ plus. Based on your answers, your Web site complements your search engine marketing strategy. As a result, your site supplements and simplifies the process of developing new clients and customers.

90 – 81
Minor tweaks. Although your site is functional, it could use a few minor tweaks to support your marketing strategy. A comprehensive site analysis would provide insight into assuring that your site offers the best return on your advertising and marketing investments.

80 – 71
Oops. On the Internet, an average site grade means that your site generates insufficient new client leads and business transactions. Learning how and why certain improvements can enhance your site’s productivity would ultimately improve your organization’s overall lead generation and online sales processes.

70- below
Web design help. Understanding how solid web design influences your online results could help you develop a winning strategy, which dovetails your real world marketing efforts.

Thanks for playing this game of New Web site Design or No New Web site Design.
If you scored, below 96 points, you should consider a website analysis. Get started by clicking on “web design company.”

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Nothing attracts Web site traffic more than the allure of a glistening call to action button. But, not all buttons get the same kind of play that others sites do. As a Web design company, through our years of experience — we’ve seen our share of unsuitable web buttons. A button or tab that instructs your audience what action to take is effectual web design.

Location. Location. Location. Online research shows that most people are initially struck by design over text. As a result, your call to action button should be slightly isolated from the rest of the sales message.

Specify purpose.  What is the ultimate objective? Just as Web sites are created for awareness to convert site traffic into lead or prospects, your Web site visitors want gentle directives too. That’s why a well-designed button with a specific call to action can be more effective than lengthy sales copy.  Make sure the button instructs the purpose or outcome of clicking on your site button:

-    Obtain a price quote
-    Make a purchase – Check out
-    Request follow-up information

Give them an incentive. Most businesses want to collect email addresses for future communications (newsletter, promotions, sales letters). But the problem is that only 7-10 percent of site guests will sign up for your newsletter. Offering a free incentive when a visitor opts in to receive communications is the easiest way to convert site traffic into a new prospect.

Simplify the process. Well after your visitor follows your call to action button to the next step, remember to simplify whatever the purpose of the outcome of the click was intended.

Achieve more prospects; contact the best web site designers.

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Who would ever think that web design fonts really matter? They’re distinguishable as one’s eyes, nose and lips. But, web design fonts are prevalently underestimated. Beyond the web page’s layout, font styles matter. Refer to these web design fonts and tips to define your site’s web style

Size
Web design fonts impact the Web site experience. If the size is too microscopic, visitors are unable to read your content; hence defeating the purpose of the marketing communiqué. Moreover, fonts should be sized according to importance. For example, headings, sub heading and body content necessitate a size hierarchy representative of their place on the web page.

Compatibility
If the font is incompatible with the browser, certain visitors will not experience the site the way it’s designed. Select fonts harmonious for Explorer, Safari, and Mozilla’s Firefox. In other words, eight font styles are conducive for almost all web browsers:

•    Arial
•    Courier
•    Georgia
•    Helvetica
•    Tahoma
•    Trebuchet MS
•    Times Roman
•    Verdana

Web design tip: Remember web design fonts should be reflective of your site’s theme. For instance, to conjure an antiquated appearance, consider a serif or retrospective font, such as Times Roman, Georgia or Courier.

The aforementioned article does not substitute the advice of a professional, web design company. For additional web design advice, please contact The Net Impact 1.888.629.4672 or post your question below.

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Best Web Site Designers:

We’ve been in business for six years now.  Our site is a catalog of the latest fashions for women. We’re considering the redesign of our Web site. After receiving mixed reviews about adding flash animation to our site, we’re hoping you can offer some insight?

St. Charles, Missouri

_________________________________________________

Since your ecommerce site is intensive on the graphics of your clothing line, a site with flash animation has many considerations. To simplify your decision, we published a few essential factors to evaluate:

•    If you plan to attract a lot of site traffic, the bandwidth may eat into your hosting budget.

•    Although flash or splash home pages may seem like they give a site bells and whistles, they can impair how rapidly your site loads. Slow loading sites have higher bounce rates (site abandonment).

•    Many consumers do their shopping during work hours. As a result, if your fashion catalog is promoting a sale, and visitors have to watch a 15-second splash introduction, there’s a higher probability of losing more traffic. Flash introductions should be optional. Not all visitors want to sit through the presentation; especially, if they’re trying make a purchase without being caught on company time.

•    Web design tip: Hire a web design company, who can harmonize your site’s splash and non-flash functionality.

Click here to obtain a no obligation web design analysis.

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Creating a good website starts with you. Ask yourself about your goals and what kind of image you’d like to project to the world. Are you looking for a professional site that advertises your expertise? Do you want to show customers the lighter side of your company? Are you looking for ecommerce solutions that let people buy straight from your website?

Once you have the answers to these questions, you need to decide how to build your site. If you’re a novice, you should consult with an area web design company, who will probably be happy to help you learn the lingo. You can discuss the pros and cons of things like flash-based development versus html, and decide what kind of technologies and style suit you the best.