Hi Best Web Site Designers

Eight years ago, we started a delivery service. Because we invested in brochures, we never thought about marketing our business online. Now that we have a steady clientele, we’re investigating the feasibility of have a company website designed.

We’re looking for a St. Louis web design company to develop our company website. We’re a little confused. We need a web design firm that is creative but can market our company to our target market of small to medium-sized businesses.

Since, we’ve been shopping around for a search engine marketing company in a Missouri, we’ve noticed that some companies are Google certified and others are not.

Is this a legitimate certification?

Gina Fleming  – St. Louis
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Thanks for posting your question.

In the past, illicit SEM companies were charging entities an exorbitant fee to achieve top page rankings on Google. Since many SEM firms were using search engine optimization techniques that violated legitimate web site programming procedures, Google devised a way to distinguish reputable SEO companies from the unscrupulous ones.

Today, search engine marketing (SEM) firms, holding a certification from Google, have passed a series of tests and milestones to authenticate their expertise. As a result, search engine marketing companies with a Google certification offer the best marketing advantage.

Read more about how one St. Louis Web design company utilizes their Google certification to expose small and medium-sized businesses to their exacting target market.

Have a question about marketing your business, post it here…

Related Article:

What Are the Requirements for Becoming a Google Certified Company?

Television viewers are forever the victims of clueless advertising and marketing. Have you seen the Budweiser commercial? It ‘s a ridiculous spot, where Conan O’Brien’s agent encourages him to not to worry about the ramifications of being seen prancing across a stage in a jumpsuit, roaring, “Brooom, broom, party starter.” In the interim, the spot airs in America and Mr. O’Brien is a laughing stock.

Although the Budweiser commercial tells a memorable story, it is does not inspire the average American male or female for that matter–to indulge in a frosty cold Budweiser. In fact, the TV ad alienates the target audience. It does nothing to fortify the brand.

The lesson applies to marketing and advertising any-sized business. To prevent entities from committing similar missteps, this week on Best Web site Designers, we’re taking an introspective evaluation of your Web site. Conduct your own market research, recruiting several individuals to answer the following questions about your Web site:

•    What does your web site convey about your products and services?

•    Is your marketing message suited for the appropriate audience?

•    Is your marketing model enticing enough to bolster your brand?

•    Does the design reflect your company’s brand identity?

•    Does your search engine marketing campaign attract or repel to new consumers?

An inability to answer these questions is tantamount to the Anheuser-Busch InBev Company producing the aforementioned Budweiser commercial. Clueless marketing zaps business.

Discover how one St. Louis Web design company leverages their client’s success.

Related Articles:
Evaluating Web Sites: Criteria and Tools

More evidence of clueless marketing using social networks