Beyond the pages of a gorgeous web site, specific characteristics leverage a site’s ability to convert unique visitors. The best web design is not only stunning. It exudes functionality.  End-users should be able to instinctively discover the information they are looking for—without being flummoxed.

Despite the objective for the company Web site to feature a picture perfect presentation, there are two basic characteristics essential to converting site traffic to learn more about your business:

Navigation

Navigation is the table of contents featured on each web page. Prospective customers search for information in unique ways. Some prefer horizontal navigation. For others, vertical navigation is more convenient.

If you click on the proceeding link, note that this St. Louis Search Engine Marketing company uses both horizontal and vertical navigation, assuring that the visitor finds what they need; hence, discouraging premature site abandonment.

Page Titles
Web pages are a vital component of the search engine market campaign. For starters, the labels or titles of each page convey vital information to search engines. For instance, “what we do,” is an ineffective page title. The vast majority of the population does not query Google, using the words: “what we do.“ With the exceptions of the company history and contact us page, ’page titles’ should reflect specific product or service information.”

Read more about effective search engine marketing.

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