In Sunnyvale, California, beyond the boardroom doors, Google’s shareholders have one objective in mind: Maximize profitability.

Ironically, the old adage, “Time is money” is applicable to the milliseconds it takes a Web site to download. Google conducted an evaluation on page load speeds. The investigation indicated that sluggish page load could hinder users search volume by .2 to .6 percent; thus, missed business opportunities.

In response to their findings, they released a new tool called Page Speed. Designed for Firefox browser, the diagnostic add-on determines which factors slow down page loads. Meanwhile, Google representative, Avanish Kaushik ardently advises Search engine marketing firms and webmasters to monitor and manage page bounce rates.

Certain SEM specialists believe that Google is now ranking sites according to their bounce rate. Since Google can analyze which sites have a higher frequency of immediate abandonment, they are investigating whether page load influences hitting the back button, or if the action is indicative of a low quality site, or even the wrong destination for the specified word query.

At the end of the day, it does not matter if a site has a high bounce rate due to inept design, a misaligned key word strategy or painstakingly slow page load, the ultimate objective is lost:  new business opportunities.

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