Knowing when it’s time for the redesign website is as critical as timing the launch of new products and services. Nonetheless, replacing a vendor (web design company) with a new one to redesign website can be as intensive as ending an intimate relationship. Certain web design firms have been known to refuse to release information in an endeavor to retain the client or make it impossible for the company to take their Web site elsewhere.

1)   Compile all hosting details, technical specifications and site statistics. If the company Web site is hosted with a Web design firm, obtain all the hosting and technical specifications needed to transfer the site to another Website design company.  (To expedite the process, put the request in writing).

2)    Be sure to run a report of your Web site’s statistics, as it will allow the Web design company’s, bidding on your company’s redesign website, to develop a blueprint around traffic patterns, target market interests and the search engine marketing strategy. 

3)    Shop around for an agency which marries website design with SEO.

4) Once all the technical details have been gathered, select three website design companies to bid on the redesign website. Provide each company with as much information as possible to devise a concise RFP, including these details:

• Budget  (Is the bid quote a flat rate?)
• Timeframe of delivery
• The redesign website strategy
• How the web design will complement the search engine optimization
• Other specific web design details (form pages, Facebook page, lead generation, et cetera)

5) Then, review each web design’s company’s bid proposal. Evaluate the contenders based on the comprehensiveness of the RFP. In example, a web design company, providing competitive intelligence data with the RFP, is indicative of a vendor willing to exceed expectations.

As for selecting the right website design firm, consider a company that gives your company the autonomy to manage the regular updates in house. For instance, The Net Impact redesigns websites, using a content management system with built in search engine optimization. Please click Contact the Net Impact for a redesign website quote.