On the Internet, the rapidly fleeting visitor is tantamount to someone walking out of your office during the sales presentation. Premature Web site abandonment (PWSA) is not a new phenomenon. Since the dawn of the worldwide Web, Internet users of all walks of life have been deploying the “back” button.

As we know today, immediate site abandonment is indicative of low conversions. In other words, it’s a downright hindrance to new business.  To assess the retention of your company’s site, we’re asking you to download a copy of your site’s traffic activity or web site statistics. If the vast majority of your traffic vacates your site within the first 30 seconds or less, your Web site suffers from Premature Web site Abandonment (PWSA).

Below are the symptoms of PWSA:

•    Clumsy site navigation
•    An unappealing interface
•    Cluttered layout
•    Inappropriate keywords
•    Vague product and service information
•    A misaligned pay-per-click ad campaign

If your site’s statistics tell a story of high traffic and a conversion rate of 7 percent or less, let the best web site designers, diagnose and cure your bout of PWSA.

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