Quality web design anticipates the next course of action a visitor will take. The page highlights pertinent information specific to the target audience. The ability to anticipate what motivates the prospect and which buttons will incite action is critical to converting visitors into to clicks.

Use the following checklist to determine if your site’s web design accommodates your site traffic’s preferences:

• Is each page of your site properly tagged with an appropriate page name and description?

• Does the site’s web design reflect the philosophy of your brand identity?

• Is the web design’s navigation easy-to-follow or clumsy?

• Does the site’s web design  provide top,  bottom, vertical and/or horizontal navigation?

• Does your Web site load expedient enough to compel site traffic to explore your Web site, learning more about your offerings?

• Is each page of your Web site stocked adequately with images, content and links, leading to specified pages?

• Does the web design  include links to your social media networking pages (Facebook and Twitter)?

• Is your Website comprised of interactive features designed to stimulate the dialogue between existing and prospective new customers?

• Does the Web design anticipate and accommodate the target audience’s interests?

To read more about improving your site’s marketability,   click on  ”Google analytics consulting”