We’ve been in business for six years now.  Our site is a catalog of the latest fashions for women. We’re considering the redesign of our Web site. After receiving mixed reviews about adding flash animation to our site, we’re hoping you can offer some insight?

St. Charles, Missouri

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Since your ecommerce site is intensive on the graphics of your clothing line, a site with flash animation has many considerations. To simplify your decision, we published a few essential factors to evaluate:

•    If you plan to attract a lot of site traffic, the bandwidth may eat into your hosting budget.

•    Although flash or splash home pages may seem like they give a site bells and whistles, they can impair how rapidly your site loads. Slow loading sites have higher bounce rates (site abandonment).

•    Many consumers do their shopping during work hours. As a result, if your fashion catalog is promoting a sale, and visitors have to watch a 15-second splash introduction, there’s a higher probability of losing more traffic. Flash introductions should be optional. Not all visitors want to sit through the presentation; especially, if they’re trying make a purchase without being caught on company time.

•    Web design tip: Hire a web design company, who can harmonize your site’s splash and non-flash functionality.

Click here to obtain a no obligation web design analysis.

Related Articles:

Flash Animation – Good or Bad?

Should I use Flash In My Website?