Location. Location. Location. Online research shows that most people are initially struck by design over text. As a result, your call to action button should be slightly isolated from the rest of the sales message.

Specify purpose.  What is the ultimate objective? Just as Web sites are created for awareness to convert site traffic into lead or prospects, your Web site visitors want gentle directives too. That’s why a well-designed button with a specific call to action can be more effective than lengthy sales copy.  Make sure the button instructs the purpose or outcome of clicking on your site button:

-    Obtain a price quote
-    Make a purchase – Check out
-    Request follow-up information

Give them an incentive. Most businesses want to collect email addresses for future communications (newsletter, promotions, sales letters). But the problem is that only 7-10 percent of site guests will sign up for your newsletter. Offering a free incentive when a visitor opts in to receive communications is the easiest way to convert site traffic into a new prospect.

Simplify the process. Well after your visitor follows your call to action button to the next step, remember to simplify whatever the purpose of the outcome of the click was intended.

Achieve more prospects; contact the best web site designers.

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