On the Internet, the rapidly fleeting visitor is tantamount to someone walking out of your office during the sales presentation. Premature Web site abandonment (PWSA) is not a new phenomenon. Since the dawn of the worldwide Web, Internet users of all walks of life have been deploying the “back” button.

As we know today, immediate site abandonment is indicative of low conversions. In other words, it’s a downright hindrance to new business.  To assess the retention of your company’s site, we’re asking you to download a copy of your site’s traffic activity or web site statistics. If the vast majority of your traffic vacates your site within the first 30 seconds or less, your Web site suffers from Premature Web site Abandonment (PWSA).

Below are the symptoms of PWSA:

•    Clumsy site navigation
•    An unappealing interface
•    Cluttered layout
•    Inappropriate keywords
•    Vague product and service information
•    A misaligned pay-per-click ad campaign

If your site’s statistics tell a story of high traffic and a conversion rate of 7 percent or less, let the best web site designers, diagnose and cure your bout of PWSA.

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Although the Budweiser commercial tells a memorable story, it is does not inspire the average American male or female for that matter–to indulge in a frosty cold Budweiser. In fact, the TV ad alienates the target audience. It does nothing to fortify the brand.

The lesson applies to marketing and advertising any-sized business. To prevent entities from committing similar missteps, this week on Best Web site Designers, we’re taking an introspective evaluation of your Web site. Conduct your own market research, recruiting several individuals to answer the following questions about your Web site:

•    What does your web site convey about your products and services?

•    Is your marketing message suited for the appropriate audience?

•    Is your marketing model enticing enough to bolster your brand?

•    Does the design reflect your company’s brand identity?

•    Does your search engine marketing campaign attract or repel to new consumers?

An inability to answer these questions is tantamount to the Anheuser-Busch InBev Company producing the aforementioned Budweiser commercial. Clueless marketing zaps business.

Discover how one St. Louis Web design company leverages their client’s success.

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More evidence of clueless marketing using social networks