Web Designing Question: Audio and Animation
Monday, August 31st, 2009Ask The Best Website Designer
Q:
My business partner and I are compiling a list of web design features for the development of our new site. We have different tastes in design. Could you provide any design tips about sound and animated characters?
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A:
Audio and animation are so subjective. Market research suggests that most online users consider animated images and noises to be sensory overload. These distractions are not the types of Website design tools that inspire sales conversions. In fact, flashing characters and ambient clatters are tantamount to being in a meeting with an obnoxious salesperson, who makes inappropriate jokes and gestures.
The best way to test these design accessories, is to leave it up to your site visitors. After all, the ultimate goal of the company Website is to procure new client relationships.
There are two ways to test the “appeal” of sound and animated images.
A. The first method involves the design of two landing pages, using the same copy, but one with the audio-visual and one without. So, whichever converts the best traffic or endures the longest visits is the winner. Your site’s statistics will provide this information.
B. The easiest tactic is to design a site that allows your visitors to select the extra sound and site visual embellishments. And again, review your site’s statistics to determine how many visitors are downloading these features.
Let us know how your test goes. If you need help, be sure to contact us.
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