In this edition of Best Web Site Designers, we’re reviewing the purpose of each web design question and more importantly how each feature influences your site’s online presence.

In case you missed the quiz game, click New Web site, No New Web site to evaluate your site’s design qualities.

SEO Friendly Web design.
Aside from using a Web site to convert clicks into sales and new business opportunities, Web sites require specific programming features, which attract search engine traffic.

Lucid site navigation.
Clean site navigation piques curiosity, enticing visitors to explore and learn more about a company’s offerings and information. Effectual web design influences how your target audience experiences and interacts on your site.

Compressed and optimized media.
Sites with slow load time and improperly optimized media tend to obstruct search engine exposure. Search engines are persnickety about how it indexes photos and other integrated media.

Brand identity compatible.
As your organization’s Web site is an extension of your brand, your online presence should match your organizations, brand identity.

Lead generation.
If your Web site is not generating leads, it’s biting into your profits and earnings. A healthy
Web site closes new business transactions and enhances lead generation.

Current Web Design.
A regularly updated Web site suggests that your company is still in business and attuned with the latest marketing trends.

Lingering guests.
If visitors are spending any time on your site, it suggests that your site portrays an intuitive navigation, making it easy for your visitors to find the information and products that is of interest.

Prideful brand identity.
If your Web site does not evoke a sense of pride and satisfaction, the chances of it completely turning off your site visitors is quite high.

Obtain a professional analysis from the Best Website Designers.

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Where Am I?

Despite the objective for the company Web site to feature a picture perfect presentation, there are two basic characteristics essential to converting site traffic to learn more about your business:

Navigation

Navigation is the table of contents featured on each web page. Prospective customers search for information in unique ways. Some prefer horizontal navigation. For others, vertical navigation is more convenient.

If you click on the proceeding link, note that this St. Louis Search Engine Marketing company uses both horizontal and vertical navigation, assuring that the visitor finds what they need; hence, discouraging premature site abandonment.

Page Titles
Web pages are a vital component of the search engine market campaign. For starters, the labels or titles of each page convey vital information to search engines. For instance, “what we do,” is an ineffective page title. The vast majority of the population does not query Google, using the words: “what we do.“ With the exceptions of the company history and contact us page, ’page titles’ should reflect specific product or service information.”

Read more about effective search engine marketing.

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