Is logo design really relevant? With the gazillions of Web sites on the Internet, not having a logo is tantamount to having a faceless spokesperson promote an organization’s offerings. In other words, logo design is emblematical of the company face.

When consumers think about Apple ®, most don’t  visualize Steve Jobs. The image of a translucent apple comes to mind. Google conjures a white space punctuated by six rounded, colorful letters.  A red bull’s eye symbolizes Target’s logo.

In a recent post, reported by The Net Impact, the web design company attests to how the company logo influences the Internet marketing strategy. Logos possessing recognizable features, instilling trust and reflecting leadership are the types of icons wielding effective brands.

While Apple, Google and Target are prominent logos embedded in America’s psyche, another brand successfully inculcates trust, recognition and leadership attributes: Facebook. Visit any Web site with the familiar white lowercase ‘f’ encased in a violet blue background, and consumers feel an immediate “connection” or trust of sorts with the site embedded with the ‘f’ stamp.

The ‘f’ icon is virtually the face of Facebook. The social media’s logo design appeals to the human psyche. From the color and font, the logo design conveys an amicable style. Rounded fonts signify sociability. Facebook’s azure hue background represents truth and friendship. Moreover, Facebook’s logo exemplifies how a simple logo design is related to a welcoming interactive technology.

• Is your logo design tackling the company image in a positive viewpoint?

• Is your company logo recognizable?

• Does the logo evoke impact?

Is the logo design effective across all marketing channels?

• Website design
• Merchandising
• Social media networks
• Traditional advertising (TV, Radio and print)

For those who are unable to answer, “yes” to all of the aforementioned questions, contact the Net Impact for a logo design facelift.