Why Creditable Website Design Commands Action?
Saturday, April 10th, 2010Creditable website design is comparable to Apple’s endearing brand traits:
1) Imparts a memorable impression
2) Evokes a positive encounter
3) Engages the consumer’s interest
4) Incites an interactive experience
When Steve Jobs conceptualized the design elements of Apple, the ideas were not a replica of Microsoft. He appointed characteristics, which distinguish the technology from other PCs, laptops and other electronic products. That same individualistic formula thrives in most industries. For other businesses that don’t have the visibility that Apple possesses, Website design is a critical component to capitalize on the visitor experience.
Here’s how:
The home page has 15-30 seconds to convert the visitor. This requires visually appealing website design. Ineffective web design promotes site abandonment. For example, a neon green home page with canary colored font is a definitive attention getter. But, because the colors are harsh on the eyes, the design tends to deter consumers from learning more.
Choose Web site colors with care.
The objective of most Web sites is to motivate the visitor to do take an action, which will ultimately result in some time of relationship or transaction.
A good impression depicts a clean navigational structure backed by a comprehensible marketing communiqué. All too often, some sites make the mistake of being too esoteric or creatively overpowering. And thus, the obscure message gets lost in translation, alienating the site visitor.
Remember that…creditable web design commands action, enticing the consumer to “do something:”
- Click on a link
- Download a report
- Sign up for a newsletter
- Add a comment
- Follow on Twitter or Facebook
- Complete a sales transaction
Fortunately, attaining the aforementioned Web design elements is available able in two options. Please click the following to review more information:
- Web site content management system (WCMS)
- Customized website design
Or simply, dial 888.629.4672 for a website design. consultation