Case Study of Effective Web Development
While effective web development is a subjective concept, it is one that depends on numerous variables:
- Who’s the audience?
- What is the purpose of the Website design?
- What is the product, service or feature presentation?
The aforementioned questions are the foundation of any effective web development strategy. Best Web Site Designers.com evaluated the recent case study of how a print ad agency and web design company came to confluence to design The ROHO Group’s AIRHAWK product.
Situation
The ROHO Group, Inc. required a web development for their patented product, AIRHAWK, a shape-fitting technology for providing motorcyclists with a safe and comfortable seating.
Snags
Since AIRHAWK had maintained an effective print campaign, online continuity was necessary for the new web design. Also, The ROHO Group necessitated a web content management system that would leverage the site’s search engine optimization and allow the company the autonomy to administer all updates in-house.
Solutions
To maintain its brand identity, the ROHO Group paired the St. Louis based The Net Impact with the XG-Ad team. Between The Net Impact’s proven track record in website design and SEO marketing coupled with the XG Ad team’s traditional advertising design expertise, the marriage conceptualized an awe-inspiring Web development and marketing strategy.
Integrating XG Ad’s custom design work, and web development, using The Net Impact’s Auctori content management system, the agencies created a –visually striking web presentation congruent with the AIRHAWK brand.
As for audience engagement, the web development team innovated a comprehensive navigation structure to accommodate and inspire consumer loyalty. For instance, a testimonial form was intelligently dubbed ‘AIRHAWK Saved My Ass’.
Accounting for the AIRHAWK’s social media network and multimedia presentations, The Net Impact seamlessly incorporated both mediums into the web development.
Tags: web design, web development, website design