Better Web Design Has More Face Time on Facebook
Now that Google is giving Facebook higher precedence in search engine results, it’s a reminder of the dominancy that social media has on Internet marketing. Signaling the need for professional web design on Facebook, the underlying advantages to brandishing a fan-page include the following:
- Make an impression on prospects
- Initiate the dialogue with the target market
- Conduct your own market research
- Be organically exposed to major search engine action
In recent news, Google broadcasted new plans to include Facebook’s public status updates among other real-time search results. This proves the benefits of a having a fan page. It further gives credence to presenting the company brand on the world’s most renowned social networking site.
So what this means for any company using a Facebook page to showcase their products, and services –is sheer Internet exposure. However, ensuring that online visibility requires a recipe of regular:
- Announcements and status updates
- Links to the company Web site
- New photos on the fan wall
- Video uploads
With Google including Facebook’s real time updates, this is only advantageous for the corporation, planning to expose their products and services to a fresh audience. At the same token, it makes the web design of the Facebook page that much more an integral component of the Internet marketing strategy.
In other words, companies that do not jump on the social media networking bandwagon will have to work that much harder to vie for Internet visibility.
Remember your Facebook web design should match the rest of your online marketing materials. That means that the Facebook page should maintain the continuity of the brand. And if your company is trying to target a special market niche, it’s important to have a separate Facebook page to feature those other products. Thinking in the mind of your target audience, the web design of the Facebook page should outperform your competition.
Effective web design is not only an awe-inspiring presentation, but it engages the audience.
Maxim: Better web design achieves more face time on Facebook. In the meantime, get social with The Net Impact on Facebook. or stop in for a visit, by clicking on “website design.“
Tags: Facebook, Social Media, web design