Regardless of the medium, everyone has unique design preferences. But, just because website design is one of those subjective issues in the eye of the beholder, it does not compromise specific stylization features, necessary to achieve specific tasks, -such as generating leads and selling products. Best Website Designers compiled a list of basic features to analyze rudimentary website design.

Does the website design have adequate white space? The foundation of good web design allows the audience to identify the promotion without being visually overwhelmed by too many images, call to actions and other design elements. Remember the purpose is to capture the visitor’s attention without compelling site abandonment.

Is the type legibly, displayed in an easy-to-read layout?
Microscopic fonts are counterproductive to the purpose of the web design – to motivate site traffic to take action.

Are the headings and titles accentuated in bold typography?
Fonts tend to emphasize structure, delineating space, capturing the reader’s attention.

• Is the objective of the website design accomplished?
• Is the objective to generate leads, referrals, or to sell products?

Rudimentary website design accomplishes four tasks: Attention, interest, desire and action.

• Is the design captivating enough that it draws in the audience / target market?
• Does the design feature any benefits (as in Interest)?
• Are there any design attributes, which instill trust (Desire) to buy using money-back guarantee, testimonials?
• Is the call to action and the design simplify the consumer’s check-out transaction?

If you would like more information about website design to improve your site’s conversion rate, contact The Net Impact at 888.629-4672.

Tags: web design, website design

This entry was posted on Sunday, January 24th, 2010 at 6:37 pm and is filed under web design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.