Web Design in the Eye of the Beholder
Does your company covet the site designed using flash animation? Have you ever watched he classic Twilight Zone, episode titled, ‘The Eye of the Beholder’? It’s the one, where a bandage-faced woman lays in wait for the removal of her surgical dressings. Enduring the eleventh reconstructive procedure, she yearns to look like everyone else on her planet. In actuality, the others’ faces bear a resemblance to the swine species. “The Eye of the Beholder” is analogous of Web design. Not saying that companies want their site to be branded using the icon of a pig, flash has its place in web design.
If you click on the following link: “Website design,” you will see a home page void of photos, colors and layout. From a first impression, it seems like the company Web site lacks the design qualities that The Net Impact preaches about. However, upon a close assessment, the page is designed to accommodate all platforms: desktops, personal computers, Mac, and mobile technologies.
Rather then overwhelm visitors with a flash presentation, the site accommodates all operating systems, making it easier for anyone to find and click onto interest specific information. Moreover, market research suggests that most business-to-business prospects prefer the traditional HTML presentation than flash.
Next, upon the click of content management system, the visitor is taken to a page, where, each Web page features Web design continuity. In other words, each page has the same site navigation, layout and design features.
And while, the home page is not comprised of all the bells and whistles, which bellow “super-slick” web design, few site visitors abandon the site because they were unable to find specific information or the animation took too long to load.
So, in the eye of the beholder, user-friendly, SEO driven Website design appeases every end-user.
Tags: web design, website design