5 Vital Web Design Tips

Which characteristics reflect the best web design tips?

For the last five years, our consulting business has had the same Web site. Recently, we’ve added new services and are ready to update the look of our site. Being number crunchers, we’re can’t discern poor web design from the best. Can you provide some tips on what distinguishes great from inept web design?

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There’s no precise formula for what distinguishes average web design from inept. Nevertheless, the best web design possesses five vital characteristics:

•   Inspires visual relevance. The layout should accommodate the needs of the end user, motivating interest and providing information value.  That includes your navigation, sidebars, links and content.

•    Directs eyes to the purpose. Placement and position have an impact on how the visitor interacts with the Web site; thus influencing visitor conversions.

•    Loads expediently. Sites that load slow have a higher bounce rate.

•    Incorporates visuals. Behavior market research indicates that Internet users tend to be captivated by images, visual media and photographs.

•    Functionalizes flash. Flash animation should be multi-faceted, serving more than a three-dimensional effect. In other words, animation, rendering better usability and encouraging the visitor to learn more or take action, enhances the brand experience.

•    Size matters. The best way to capture the audience’s attention is to magnify the object of the main attraction. If the idea is to get them to opt for the no-fee analysis, an enlarged image serves as eye candy.

Read more winning tips, by clicking the best web site designers.

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